What is Google Trends? | Urdu News
What is Google Trends?

What is Google Trends?

The tool most commonly used by SEO experts is undoubtedly Google Trends. It is a free tool by which you can know how ‘important’ it is to find a word (or combination of words), thus helping to find out what are the desired words that will work best in online marketing strategy (and positioning).

But what is Google Trends?

What is it for?

And how does it work?

Today we explain everything you need to know about this Google function that you may not know well.

What is Google Trends?

The first time we knew that Google Trends existed was in 2006, when the company released a tool to follow the evolution of desired word-based searches. In other words, it is a device that allows you to analyze a desired word in such a way that you know what kind of search is there for it in years, months, weeks or days.

Google Trend can be considered as a concept device that analyzes the popularity of words or terms to know whether they are in trend or, on the contrary, are in decline. In addition, it also provides other data such as demographics, related searches, related titles, etc.

This Feature of Google is completely free and does not require an entry before or will not be linked to an email. Many SEO professionals or digital marketing experts use it with very good results for their work, although we cannot tell you that this is something unique, they actually link it to other tools (free or even compensation).

What is Google Trends Made of?

First, when you come to the page and put a term for control, the data you throw away with this tool can overwhelm you, but in reality it is very easy to understand. And it will not only show you the trend of the words you put in, but there is more. particular:

The size of the search. That is, the word also behaves based on a few days, weeks, months or years.
Find trends. It will tell you if your words are increasing or its traffic is decreasing.

What is it for?

Well, to determine if this is a word that can work now or in a short period of time (for example, Valentine’s Day. It may increase in mid-January but, after February 20, it will definitely fall by the time it disappears by next year).

This part of The Prediction Google Trends is not very well known, but it will help you know if this word is trending (or below) at a particular time.

Related search. That is, words that are also sought from the term you put in.

Filter Search This device will allow you to search by geographical location, category, history…

Why use this tool Why your E-Commerce

Even if you have an online store, even when you don’t have a marketing strategy, Google Trends is essential for your daily routine. And, while you can’t believe it, it will help you know what the new trends are, what users are looking for the most, etc. In other words, it can help you determine which product will succeed in your e-commerce.

Why Use This Tool Why Your E-Commerce
Why Use This Tool Why Your E-Commerce

For example, imagine you have a shoe store and it shows that shoes from a particular brand are growing like foam in Google Trends. And you have them at sales and cheaper prices than their sellers. Well, taking advantage of the stretch and putting a little money into promoting this particular product can increase your visitors and sales because you are providing things that people are looking for.

It also helps you improve your product files. And that is, with the most relevant required words, you will be able to define the text of each product so that google crawlers improve your position (many people still don’t know that it’s much better to repeat the same way as having real and unique text on the card. All others)

How to use Google Trends

And now we go to action, to find out how the tool works. To do this, the first step is to go to the Google Trends tool. Already decided, on the upper right, it should keep Spain as a country (if you are in Spain) but you can really change the country where you are.

On the main screen you will see how some examples are shown but be careful, they are not Statistics of Spain, but from the US or around the world, which they cannot help you with.

If you go down a little, you’ll know what the current world trends are and below, year after year searches (you may find terms terms Spain here).

You may have noticed that there is also a search box. That’s where you should give the search term or title. For example, hit the e-commerce meganfighting glass (or enter) and it will take you to the results page.

The results page shows you a lot of things. But what we consider most important is:

country. It will put spain, but here you can also change it change the country that you are interested in.

This period is always on the set 12 months in advance, but you can change it change several options: from 2004 to today, in the last five years, the last 90 days, the last 30 days, the last day, the last day, the last 7 hours, the last minute.

All categories this allows you to determine exactly the search, especially allows words and terms that can have multiple concepts.

Web search will already have it, but you can also find a picture, news, Google shopping (best for e-commerce) or YouTube.

Right below, your graph will change as soon as you modify your previous data.

As you can see, your desired words appear in the top, but if you look closely, there is a column that says ‘comparison’. It provides another required word space there that interests you and to find out which of the two is strong, or looking for more.

Then it appears to you that this term is interested in the country, so they will tell you which autonomous parties are the ones that look for this term the most (it is ideal for your community or city to know, especially if your e-commerce is more local).

Finally, you have two columns. One is related titles, i.e., words or terms that may be related to the word you search for. On the other hand, you have the relevant questions, i.e., other required words that you are looking for and it can be a better option.

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