What is Communication? | Urdu News
What is Communication

What is Communication?


The exchange of information or the passing of information, ideas or thoughts from one person to another or from one extreme to another is communication. According to McFarland, communication is “a process of meaningful interaction between human beings. More specifically, it is the process by which meanings are perceived and understandings reached between human beings. Newman and Summer defined communication as “an exchange of facts, ideas, opinions, or emotions between two or more people”.

Communication is the process of transmitting information from one person to another. The purpose of the communication is understood as information. Everything one wants to say to someone must be clearly understood by him, otherwise the very purpose of communication would be frustrated.

In an organization, communication facilitates the flow of information and understanding between different people and departments through different media, using all channels and networks. This circulation of information is vital for managerial efficiency and decision-making in general and for the human resources manager in particular, because he must be in contact with the heads of the various departments, the employees and workers and the managers. unions.

Therefore, communication helps to understand people better, eliminate misunderstandings, and clarify thought and expression. He also educates people. Communication can be written or oral, formal, informal and upward, downward, horizontal, diagonal, interpersonal, intrapersonal, interdepartmental, intra-organizational.

People are brought together through communication. In addition to other management functions, communication is an important management function. Through the transfer of information and understanding, it bridges the gap between individuals and groups. Communication is primarily based on information. It is the information that is transmitted, studied, analyzed, interpreted and stored. Therefore, the manager must spend time collecting, analyzing and storing information for decision making and daily routine.

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